>I just returned home from the Husker Lawn and Leisure Show in Lincoln. As usual, it was a fun show. I really enjoy spending my weekends doing these shows. They are always alot of work and make for long days, but this show especially made me realize why I love spending my weekends at a show. I had the same neighbors at the show that I had last year, and I must say they were all very neat people. I have made so many friends over the past 10 years of doing this business, and the friendships and relationships I have developed with other vendors and customers has been very rewarding! To me, this is such a big part of why I enjoy doing what I am able to do with this small business. I love interacting with new people and this business has allowed me to do that on a regular basis.
Thanks to everyone who stopped by the Ely Farms booth at the 2010 Husker Lawn and Leisure show!
Next up, Omaha Farmers Markets!
>Ely Farms will have a booth at the 2010 Husker Lawn and Leisure show in Lincoln, Nebraska Friday March 19-Sunday March 21st. With spring on the horizon, fresh asparagus season is just around the corner. This always creates a little March Madness around the Ely Farm. Speaking of March Madness, the Husker Lawn and Leisure show reminds me of this each year. This years Husker Lawn and Leisure show will be the 5th straight Husker Lawn and Leisure Show that Ely Farms has participated in. Each year after the show, I end up at Legends Bar and Grill on 84th and Holdgrege Street, just a few blocks away from the Lancaster Event Center where the show is. There are always March Madness NCAA basketball games in progress, and it’s a great venue to enjoy the games at. Its aways rewarding relaxing in a fun place with a great atmosphere after a hard days work. Should be a busy weekend filled with hard work and fun!
>Ely Farms displayed their products at the Omaha Home & Garden Show at the Quest Center in Omaha on February 18th-21st. The show was a success, and was also a lot of fun! As always, I came away from the show encouraged, motivated, and re-energized. The highlight of the show was the sales and general response to Ely Farms Pickled Bell Peppers. I actually sold just as many jars of pickled bell peppers as I did pickled asparagus, and to be honest, at shows and farmers markets, this is not unusual. Although I have become known as Mr. Asparagus, the asparagus kid, or that asparagus guy, not until this show did I consider Peter Piper a potential new nickname!
Ely Farms has been pickling green, red, and yellow bell peppers for two years now. The recipe came from a family friend. It was their Grandmothers recipe, and she was ill. To make sure the family recipe wasn’t lost; they gave it to us and asked us if we would be willing to make it our second product. After tasting them, we said YES! We grow all the bell pepper on our farm outside of Grafton, Nebraska, and then pickle them in our commercial kitchen facility. Marketing the pickled bell peppers has been a success, but has also been challenging at times. At first I thought marketing the peppers would be as easy as saying, “right there next to the asparagus are Ely Farms Pickled Bell Peppers,” and folks would buy them and fall in love with them. However, I soon found out it wasn’t this simple. Many people think they are hot, or just don’t know what to expect for flavor at all. Also, bell peppers don’t have the same sort of fancy image that asparagus does, which also makes it a tougher sell. However, after another successful pepper showing at the show, I am convinced the key is allowing folks to taste the peppers, and also to educate my customers how they can prepare the peppers. Preparation ideas are the key! Following are some preparation ideas I took away from my show:
• Add them to a Sandwich or a Wrap
• Add them to a Tuna or Chicken Salad
• Put them on Shish-kabobs
• Wrap some bacon around them with a toothpick and grill them on tinfoil for an appetizer
• Add them to a salad
• Zest up an Italian Dish
• Tailgate with them and put them on the Brat
• Blend them up to make a tasty relish
• Add color to the relish tray during the holidays
So if you haven’t tried Ely Farms Pickled Bell Peppers, now is a great time to give them a try. They are sweet, but have a bit of a jalapeno kick to them. Not too much kick, just enough. They have beautiful color, they taste great, and they are very unique.
>Ely Farms will have a booth at the 2010 Omaha Home and Garden Show at the Quest Center in Omaha. The show begins on Thursday, February 18 and ends Sunday February 21st. We are excted about this years show, and have goals to make it even better than last years show.
This show provides us with an opportunity to inform people in and around Omaha about Ely Farms, and where they can purchase Ely Farms Products. We will be sampling both the pickled bell peppers and pickled asparagus at the show.
Our Omaha locations include:
Frank Stoysich Meats
The Market Basket
Also, we hope to keep in touch with contacts we make at the show by adding them to our email Newsletter, which we send out on a quarterly basis. You can sign up for this at http://www.elyfarms.com.
This is also state wrestling weekend at the Quest Center, which gives us an opportunity to market our products and share our story with folks from all over the state, not just the Omaha area.
Hope to see you there!
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